Etude de cas

SRC11 – Droit
SOMMAIRE Introduction……………………………………………………………………………………………………………………………………..3 I – ANALYSE DE L’ENTREPRISE A – L’entreprisePeugeot…………………………………………………………………………………………………………………..3 1. Fiche d’identité…………………………………………………………………………………………………………………..3 2. Portefeuille de produits…………………………………………………………………………………………………….3 3.Spécialisation…………………………………………………………………………………………………………………….3 B – Analyse structurelle de l’entreprise :……………………………………………………………………………………….6 1.Management………………………………………………………………………………………………………………………6 2.Structure del’entreprise……………………………………………………………………………………………………6 C – Analyse sociale…………………………………………………………………………………………………………………………..7 II – ENVIRONNEMENT ECONOMIQUE ET SOCIAL ET CONCURRENCE A -Environnement…………………………………………………………………………………………………………………………..8 B – Concurrence………………………………………………………………………………………………………………………………..9 1. Peugeot et la concurrencedirecte………………………………………………………………………………….9 2. Peugeot et la concurrence indirecte…………………………………………………………………………….10 3. Autres obstacles……………………………………………………………………………………………………………..11 III – STRATEGIES D’ALLIANCE A – L’internationalisation del’entreprise……………………………………………………………………………………..13 B – Stratégies d’alliances et contrats…………………………………………………………………………………………….13 1. Stratégies d’alliance………………………………………………………………………………………………………..13 2.Contrats……………………………………………………………………………………………………………………………14 IV – ACTUALITES : A – Grands débats actuels ……………………………………………………………………………………………………………14 1. Peugeot et sessalariés……………………………………………………………………………………………………14 2. Peugeot et la rémunération des dirigeants………………………………………………………………..15 3. Peugeot et les actionnaires……………………………………………………………………………………………17 4. Peugeot etl’écologie……………………………………………………………………………………………………..18 5. Peugeot et l’éthique…………………………………………………………………………………………………….. .19 B- Actualité juridique…………………………………………………………………………………………………………………….21…