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[DOING BUSINESS IN INDIA] |
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Table des matières
PART I : OVERVIEW OF INDIA
GEOGRAPHICAL SITUATION 4
DEMOGRAPHY 5
CULTURAL ASPECTS: UNITY AMONG DIVERSITY 5
LANGUAGE: 5
RELIGION 6
ECONOMICS 7
THE INDIAN ECONOMY MATURES OVER THE YEARS 8
PART II : CROSS CULTURAL ISSUES WHEN WORKING IN INDIA
GENERAL BEHAVIOR 10
LANGUAGE BARRIER 12
HIERARCHY IN INDIANORGANIZATIONS 13
INDIRECT COMMUNICATION STYLE 14
TIME ORIENTATION 15
HARD WORK VIS-À-VIS SMART WORK ISSUE 15
PART III: INDIA DO’S AND DON’T’S
ACCEPTABLE PUBLIC BEHAVIOR 16
BUSINESS ATTIRE 17
CONVERSATIONS AND NETWORKING 17
MEETINGS, PRESENTATIONS, AND NEGOTIATION TACTICS 17
DINNER ETIQUETTE 18

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PART 1: OVERVIEW OF INDIAGEOGRAPHICAL SITUATION
India is a country located in South Asia. It is the seventh-largest country by geographical and also the second-most populous country in the world.
This country is bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal on the east.
India has a coastline of 7,517 kilometers. It is bordered by Pakistan to the west, People’s Republic of China(PRC), Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. India is in the vicinity of Sri Lanka, the Maldives, and Indonesia in the Indian Ocean.

DEMOGRAPHY
With about 1.17 billion people, which represent 17 % of the world population, India is the world’s second most populous country. Since 50 years, the country has seen an important and rapid increase thanks to manyimprovements in medicine and an important increase in the agricultural productivity made by the green revolution.
The most part of the population (70 %) live in the rural areas. But they have been migrated to larger cities which has caused a huge increase in the country’s urban population. India’s largest cities are Mumbai (formerly Bombay), Delhi, Kolkata (formerly Calcutta), Chennai (formerly Madras),Bengaluru (formerly Bangalore), Hyderabad and Ahmedabad.

CULTURAL ASPECTS: UNITY AMONG DIVERSITY
The old and long history of India explains the main aspects of its unique and interesting culture. Its geography and the way it has absorbed its neighbors customs, traditions and ideas has helped to build an exceptional heritage.
The multiple religions and traditions of India that were created bythese amalgamations have also influenced other parts of the world.

LANGUAGE:
Diversity constitutes an entire part of India. After the African continent, India is the most culturally, linguistically and genetically diverse geographical entity.
There are two major linguistic families:
* Indo-Aryan (spoken by about 74% of the population)
* Dravidian (spoken by about 24%).
Theother languages which are spoken come from the Austro-Asiatic and Tibeto-Burman linguistic families.
Hindi, with the largest number of speakers, is the official language of the union.
The English language which keeps being used in business and administration constitutes a ‘subsidiary official language’ and is a whole part in education, especially as a medium of higher education.
Moreover, eachstate and union territory has its own official languages and the Indian constitution recognizes 21 other languages that are either abundantly spoken or have a classical status. The number of dialects in India is as high as 1,652.

RELIGION
The principal Indian religion is Hinduism. There are over 800 million Indians (80.5%) that are Hindu. Other religious groups include Muslims (13.8%),Christians (2.3%), Sikhs (1.9%), Buddhists (0.8%), Jews, Zoroastrians, and others.
India has the third-highest Muslim population in the world and has the highest population of Muslims for a non-Muslim majority country.

ECONOMICS
From the 1950’s to the 1980’s, the Indian economy has been based on socialist-inspired policies. Since 1991, the country has changed to a market-based system. The…